Christian Dior is a famous French luxury fashion house. Originally founded in 1946 by fashion designer Christian Dior in Normandy selling shoes and clothing. By 1949 Dior was expanding into America and in 1950 the general manager of Dior Ltd devised a licensing program to place the renowned name “Christian Dior” on a variety of luxury goods and by the end of the 1950s Dior had firmly established locations in France, American, Canada, Mexico, Italy and the UK.