Tiffany & Co., founded in 1837 by Charles Lewis Tiffany in New York City, began as a “stationery and fancy goods” store but soon grew into one of the world’s most renowned jewellers. Known for its innovative designs and impeccable craftsmanship, Tiffany introduced many industry standards, including the “Tiffany Setting” for diamond engagement rings and the use of the “Tiffany Blue” box, now an iconic symbol of luxury. By the late 19th century, the company was acclaimed for its diamonds and jewelry, quickly establishing itself as the “King of Diamonds.”

Throughout the 20th century, Tiffany’s collaborations with visionary designers, like Jean Schlumberger and Elsa Peretti, further defined its elegant and timeless style. The brand has had a deep cultural impact, especially after Breakfast at Tiffany’s (1961) immortalized its flagship New York store, enhancing its allure in popular culture.

Today, Tiffany & Co. remains a leader in luxury jewelry, now under the ownership of the French luxury conglomerate LVMH, which acquired it in 2021. Known for high standards in quality and ethical sourcing, Tiffany is also committed to sustainability, tracing the origin of each diamond in its “Diamond Source Initiative.” With a blend of classic craftsmanship and modern luxury, Tiffany continues to attract new generations worldwide.